In the end, the constant jokes were just too much to take for the long-suffering residents of Butt Hole Road.
Groups of youths used to visit the street and bare their backsides for photographs while many delivery firms simply refused to believe it existed.
And coachloads of amused American tourists frequently turned up to view the sign after it appeared in a US book.
And so despairing households in the suburban street in Conisbrough, South Yorkshire, decided that the road’s name simply had to change.
The sign for ‘Butt Hole Road’ which has now changed to Archers Way after complaints from residents in Conisbrough near Doncaster
They spent £300 to change their address to the rather more palatable Archers Way.
Resident Peter Sutton said he originally thought the street’s name would be fun – but admits he soon got tired of the jokes.
Mr Sutton moved into the house vacated in 2003 by Paul and Lisa Allott, who were forced to move after becoming fed up with their street’s name.
Mr Allott said: ‘We’d heard every single gag there is and we’d had enough.
‘We’ve had people flashing their bottoms for photographs by the drive, we’ve had people ringing us up with hilarious jokes about the street name and then we’ve had those who just don’t believe us.
‘All the other street names around here are quite sensible.
‘I just can’t see why they didn’t call it Butt Hall Road, or something like that. I’ve no idea why it was named like this.’
The new sign for Archers Way, paid for by the residents
I’veElizabeth Brennan, 77, who uses the street for access to her home, said: ‘It was a bit tedious having the street laughed at all the time. The new name is much nicer.’
But an internet petition has already been started to change the road’s name back again. Butt Hole Road is believed to have been named after a communal water butt that was originally in the area. The road has been renamed Archers Way to refer to a medieval castle that is just half a mile away.